Usually, the cost of the extra devices is minimal compared to the proposed investment and often the extra device is useful in other ways-that extra mic stand or cable will eventually get used. A similar situation exists with needing extra speaker cables to demo a second set of monitors or needing a second mic stand or cable to easily A-B two microphones. The same is true for iLok protected products. Recently I wanted to demo Nuendo 10.5 software and realized that I needed to purchase a USB e-Licenser in order to run the demo.

Do the more expensive tires provide a better ride, better wear or more safety? Often in the studio world, we wish to demo something to see how it works in our particular environment to help us decide on a purchase.ĭemoing an audio product usually requires a bit of investment in time to install software, rewire our setup or in money to purchase a piece of equipment that facilitates demoing some particular device. When deciding to purchase slightly more expensive tires for our car, we try to determine the benefits vs cost. As thoughtful consumers, we try to make informed choices which often include a cost-benefit analysis as part of our decision-making process.